Castrol - FIFA World Cup
Castrol’s international customers did not understand why the brand was investing in football.
We were asked to use their World Cup hospitality program as a way to demonstrate the sport’s relevance to the brand & its products
Solution
A celebration of the first African World Cup through a range of activities and environments that demonstrated Castrol’s understanding of performance in oil and football.
As well as a game guests experienced a range of dedicated Castrol spaces & places…
Performance Lab
A bespoke experience for guests to measure their footballing performance against the world’s best players and highlight product.
Camp Castrol
A safari camp for our guests, celebrating South African culture, food and wilderness.
Castrol Lodge
A modern, distinctly South African take on football hospitality.
Final Event
A celebration on the eve of the World Cup Final for Castrol’s 600 most important guests.
Result
Agreement that Castrol is “an innovative, exciting, forward looking company” increased by 260% amongst guests
98% agreed that the trip had given them an opportunity to build an even stronger relationship with Castrol staff
95% agreed that the trip had enabled them to get a better understanding of Castrol’s business strategy