Castrol - Virtual F1 Pit Tour
A tour of the Renault F1 team garage is the pinnacle of Castrol’s global hospitality program.
How could they continue to offer an exclusive behind the scenes experience while races take place behind closed doors?
Solution
A self guided, meticulous recreation of the garage in 3d, featuring the drivers, key team members and Castrol engineers - made available in multiple languages to invited guests throughout the season
Result
We looked after more than 3000 guests across 31 countries, with an average dwell-time of over five minutes & a return rate of 15%