Pernod Ricard - Journey to the Glenlivet
Visitor numbers to the Glenlivet distillery were falling as a result of big investments by local competitors in their guest experiences.
Solution
A walk-through experience at the distillery that explores, intertwines and ultimitely unites the Glenlivet’s two unique ingredients – its location and its history.
Result
Over 100,000 people experienced “The Journey to The Glenlivet” in it's first two seasons - an increase of 10% each year.
Pernod Ricard were so taken with our approach to telling the brand’s story it was adopted on the global website.