Benefit - Cakeless Concealor
Communicate the “Cakeless” properties of Benefit’s new concealer “Boi-ing” in a way that generates reach & targets beauty aficionados, influencers and the lifestyle press
Solution
A partnership with Deliveroo allowing beauty aficionados and cake lovers to order “cakes & concealer”.
Alongside the cakes each order was accompanied by a Benefit Beautician armed with Boi-ing Concealer to carry out a personal colour match.
Result
Available on deliveroo in London, Manchester & Glasgow
> 400 orders in each city
> 5,000,000 impressions generated by visits to selected
beauty editors & influences
