Appleton Estate - The Rum Bus
Consumers don’t understand that Jamaican Rum can be a premium drink that has more in common with aged whisky than reggae & palm trees.
Solution
Celebrate Jamaican heritage by recreating the iconic 1950’s busses that ran across the island.
Take them to food festivals serving premium Appleton cocktails, educating & entertaining the next generation of premium rum drinker
Result
8,500 drinks served, generating £60,000 of revenue
113 individual pieces of press coverage generated
> 140% increase of Twitter followers
> 500% increase of weekly reach on Facebook