HTC - Wildfire Experience
The Wildfire handset had a traditional launch but it was felt the devices, unique “Facebook Button” hadn’t been clearly communicated.
Solution
We asked visitors to HTC’s Facebook page: ‘If you could get all your friends on Facebook together IRL for a day, what would you do?’
We made the nine best answers happen across nine European cities in nine weeks and shared
the results…
Result
2949 ideas submitted
361,000 Facebook page views
4500 hours of video watched
40,000 new followers