Castrol - Robot Recital
How do you reveal a new brand identity & sonic while celebrating innovation, technology and hinting at a future beyond the brands core business
Solution
Robots are a symbol of advanced technology that has accelerated industry as a whole.
A symbol that Castrol products keep moving.
We created a Robot orchestra to play the new sonic and reveal the new identity.
Result
A year after the reveal, the Robot Recital still sits on the Castrol global home page where it’s seen by circa 2 million people a month